Full Cycle Game Development

Helping Studios Ship Great Games

Elevate your games with strong game design, polished gameplay, and stunning visuals. Bring your ideas from concept to a fully publishable product.

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PikaRoyale

Hunt the Mouse

Archery

Mazumai

The Dark West

Omerta

The Last Marine

SPF Police Pals

Xiam the Scams

PikaRoyale

Hunt the Mouse

Archery

Mazumai

The Dark West

Omerta

The Last Marine

SPF Police Pals

Xiam the Scams

Meet Ali

Hi, I’m Ali, a Game Developer based in Dubai. I specialize in creating immersive and polished gameplay experiences, combining development, systems design, and creative direction to help studios build better games.

System Design

Player Psychology

Prototyping

Economy Design

Level Design

Game Balancing

Progression Systems

Unreal Engine

Game Developer

Freelancer

Currently

Game Developer

Freelancer

Currently

Founder & Game Director

GameWorm Studios

Currently

Founder & Game Director

GameWorm Studios

Currently

Senior Game Designer

Sqkii

2024-25

Senior Game Designer

Sqkii

2024-25

Lead Game Designer

Orbit Cosmos

2023-24

Lead Game Designer

Orbit Cosmos

2023-24

Game Designer

Articares

2021-23

Game Designer

Articares

2021-23

Download CV

Game Design Services

Services

Helping studios build better games through creative gameplay systems, engaging core loops, and polished game development.

Gameplay Systems

Core Loops

Progression Systems

Economy Design

Combat Design

Level Design

Prototyping

UX / Game Feel

Schedule a Discovery Call

Book a Call

Send me an Email

Email Me

Gameplay Systems

Designing & developing core gameplay systems and game loops that form the foundation of the game.

Gameplay Systems

Designing & developing core gameplay systems and game loops that form the foundation of the game.

Gameplay Systems

Designing & developing core gameplay systems and game loops that form the foundation of the game.

Level Design

Designing levels, encounters, and player flow to create engage and well-paced gameplay experiences

Level Design

Designing levels, encounters, and player flow to create engage and well-paced gameplay experiences

Level Design

Designing levels, encounters, and player flow to create engage and well-paced gameplay experiences

Progression & Economy

Building progression systems and in-game economies that drive engagement, retention, and play sessions.

Progression & Economy

Building progression systems and in-game economies that drive engagement, retention, and play sessions.

Progression & Economy

Building progression systems and in-game economies that drive engagement, retention, and play sessions.

Prototyping & Iteration

Rapidly prototyping ideas and refining them through testing to ensure strong, polished gameplay.

Prototyping & Iteration

Rapidly prototyping ideas and refining them through testing to ensure strong, polished gameplay.

Prototyping & Iteration

Rapidly prototyping ideas and refining them through testing to ensure strong, polished gameplay.

Level Design
Prototyping
Combat Design
Economy Design
Progression Systems
Gameplay Systems

Live-Ops
Game Design Documentation
Game Feel
3Cs Design
User Experience
Gamification Systems

Reviews

Testimonials

Real feedback from clients and teams I’ve worked with on building strong, successful games.

See Services

Masahiro Iwaki
Senior Game Designer at Sqkii
Ali brought a strong balance of creativity and system thinking to our team. He played a key role in designing and refining gameplay, progression, and gamification systems that improved overall user engagement. His ability to collaborate across teams and translate ideas into clear, actionable designs made him a valuable team member
Asif Hussain
CEO of Articares
Ali brought a strong sense of creativity and a clear understanding of our vision to the team. He showed great skill in designing games focused on rehabilitation, and his ideas helped patients stay motivated while also improving the overall quality of our products. He was a valuable asset to the team and will be hard to replace.
Luke Appleton
Founder at Orbit Cosmos
Ali was brought on to help define and lead the vision for our projects. He took ownership of the game design and led the team with clarity and confidence. He defined the core gameplay systems across our projects, ensuring they aligned with the overall direction. He collaborated closely with other teams, guided the design team, and consistently delivered high-quality work.
Srdjan Ungurjanovic
CEO at Mobilaxy GmbH
Ali helped us redesign the onboarding flow for our mobile game, identifying friction points and simplifying the early player experience. He reworked the FTUE, improved clarity around core mechanics, and made progression feel more intuitive. His changes led to a clear drop in early churn and improved overall retention and engagement. He was highly communicative throughout the process, clearly articulating his ideas and vision.
Aakash Murtaza
Founder & Director at Teknomen (PVT) Ltd.
Ali played a key role in designing the gamification systems for our PCB design platform. He built systems that worked alongside AI feedback to detect when users were stuck or losing momentum, and introduced rewards and progression to keep them engaged. He also designed a range of minigames that tied into the core experience, giving users a way to reset and stay motivated without leaving the platform.

Game Design process

Process

designing engaging gameplay experiences that elevate games through deep game systems.

Define the Vision

Align on the core idea, player experience, and goals. Establish the direction, references, and what the game needs to achieve.

Define the Vision

Align on the core idea, player experience, and goals. Establish the direction, references, and what the game needs to achieve.

Design & Prototype

Translate the vision into gameplay systems, mechanics, and core loops. Rapid prototyping to test ideas and validate direction early.

Design & Prototype

Translate the vision into gameplay systems, mechanics, and core loops. Rapid prototyping to test ideas and validate direction early.

Iterate & Refine

Playtest, gather feedback, and tune systems. Improve balance, pacing, and overall player experience through iteration.

Iterate & Refine

Playtest, gather feedback, and tune systems. Improve balance, pacing, and overall player experience through iteration.

Iterate & Refine

Playtest, gather feedback, and tune systems. Improve balance, pacing, and overall player experience through iteration.

Finalize & Deliver

Document, polish, and hand off clear, production-ready designs that can be implemented smoothly

Finalize & Deliver

Document, polish, and hand off clear, production-ready designs that can be implemented smoothly

FAQ'S

Answers

Find answers to common questions about my design process and services.

What services do you provide?

I design gameplay systems (combat, progression, and economy), define moment-to-moment gameplay and core loops, and can take a game from concept to a clear, implementable GDD. I also prototype and build systems in-engine, either as proofs of concept or features ready for integration.

What types of games have you worked on?

What tools and engines do you use?

Do you work with studios or freelance clients?

How long does a project take?

Can you work on an existing game?

How do you approach improving a game?

Do you handle implementation as well?

How can we work together?